Uber Eats

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Role: Art Direction // Design // Concept

Uber Eats ranks second among Brazilians' favorite meal delivery services. Therefore, for its inaugural brand campaign in the country, we chose to highlight the significant shortcomings of the leading delivery app in Brazil. By stating “Less ‘Ai'. More Eats", we aim to address these issues.

Note: “Ai" translates to “Ouch" — and it’s pronounced similarly to our main competitor's initials.

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Office:
VMLY&R São Paulo

Uber Eats is the second most used delivery app in Brazil.
That's why, in its first campaign here, we're starting off by
challenging the category leader.

Uber Eats

Uber Eats is the second most used delivery app in Brazil. That's why, in its first campaign here, we're starting off by challenging the category leader.

Itaipava Beer

BIC - For Everything

Uber Eats is the second most used delivery app in Brazil.
That's why, in its first campaign here, we're starting off by
challenging the category leader.